Customer Loyalty: A Guide for Time Travelers
By Unknown Author.
Description
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. - from Amzon
ISBN(s)
1403997632, 9781403997630
